Talk-Back Radio is very important to our campaign. It is a very popular, powerful and compelling medium. Unlike newspapers and TV, it is immediate and doesn’t have the extensive editing filters that are an integral part of the other mediums (except for the cut-off button when they want to end the call).

Because of the size of the audiences and the power of talk-back radio, politicians are greatly influenced by it. It’s therefore important during our campaigns to get onto talk-back radio.